STEVE SEGOVIA
MARKETING MANAGER
Meet Me
I'm Steve Segovia. A local Bay Area native with a passion for email marketing.
••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
A Latino professional marketing leader, growing my network and mentoring young leaders.
Contributing to the Gap, Inc., US Email Marketing team.
I believe in shaping diversity, inspiring future leaders, and building myself into a professional marketing leader.
Throughout my journey of startups to corporate environments, I carry a well-rounded marketing experience. In my profile, you can see my arsenal of skills.
In addition to supporting my marketing team, I like to volunteer and be involved with my local network of Latino business leaders via ALPFA.
As a future marketing leader, I want to inspire those around me. That is Marketing in itself: You listen and inspire the right people with a personalized message.
I'm Steve Segovia. A local Bay Area native with a passion for email marketing.
••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
A Latino professional marketing leader, growing my network and mentoring young leaders.
Contributing to the Gap, Inc., US Email Marketing team.
I believe in shaping diversity, inspiring future leaders, and building myself into a professional marketing leader.
Throughout my journey of startups to corporate environments, I carry a well-rounded marketing experience. In my profile, you can see my arsenal of skills.
In addition to supporting my marketing team, I like to volunteer and be involved with my local network of Latino business leaders via ALPFA.
As a future marketing leader, I want to inspire those around me. That is Marketing in itself: You listen and inspire the right people with a personalized message.
|
Design & Multimedia:
|
Digital:
|
Email Marketing Experience
GAP, Associate Email Marketing Manager | Aug 2017 - Present
• Overseeing 2017-2018 email calendar for 7 divisions - Gap US/Canada
• Reviewing message stacking & dynamic content (Moveable Ink/Certona)
• Data reporting, level setting benchmarks via Excel Pivot Tables.
• Kicking off 15-30 emails per week & tracking project changes
• Managing internal changes & ensuring product inventory
• Inspecting multiple rounds of QA per email via Salesforce Mkt. Cloud
• Ensuring inventory via merchandisers to support email
NATUREBOX, Email Marketing Associate | Mar 2017 - June 2017
• Coding HTML email content and scheduling blasts via Sailthru.
• Drafting email promotions calendar and email concepts.
• Optimizing website transactional triggers and email blasts
• Writing creative email briefs and project planning via Asana
• Developing A/B experiments and optimizing email experience.
• Reporting daily and weekly email metric changes to Sr. Director.
iCARS, Marketing Coordinator | June 2015 - Present
• Managing sponsorships and executing content; magazine ads, e-blasts, web banners, and events.
• Structuring the CRM work flow for the sales and affiliate management
• Crafting monthly e-blast for users, corporate clients, and affiliates via Mailchimp.
• Designing digital content and print collateral via Adobe Illustrator.
• Organizing annual marketing calendar and sponsorship opportunities
• Establishing social media presence; creating & curating content via Buffer.
• Customer support via Zendesk for affiliate and corporate clients.
• Planning four national hospitality & transportation trade shows.
More about iCARS.
DOLAN LAW FIRM, Marketing Coordinator | Dec 2013 - May 2015
• Building current partnerships, renewing contracts and coordinating new relationships.
• Developing advertisements for eight publications, such as SF Examiner.
• Exhibiting at local bike and transport events, promoting road safety, building
our brand community.
LEARNIST, Marketing Content Coordinator | June 2013 -Nov 2013
• Researching and creating content for product and social media channels.
• Engaging with users for product feedback via executing email campaigns.
• Raised social media followers per month by 35% via Linkedin and Facebook
• Overseeing 2017-2018 email calendar for 7 divisions - Gap US/Canada
• Reviewing message stacking & dynamic content (Moveable Ink/Certona)
• Data reporting, level setting benchmarks via Excel Pivot Tables.
• Kicking off 15-30 emails per week & tracking project changes
• Managing internal changes & ensuring product inventory
• Inspecting multiple rounds of QA per email via Salesforce Mkt. Cloud
• Ensuring inventory via merchandisers to support email
NATUREBOX, Email Marketing Associate | Mar 2017 - June 2017
• Coding HTML email content and scheduling blasts via Sailthru.
• Drafting email promotions calendar and email concepts.
• Optimizing website transactional triggers and email blasts
• Writing creative email briefs and project planning via Asana
• Developing A/B experiments and optimizing email experience.
• Reporting daily and weekly email metric changes to Sr. Director.
iCARS, Marketing Coordinator | June 2015 - Present
• Managing sponsorships and executing content; magazine ads, e-blasts, web banners, and events.
• Structuring the CRM work flow for the sales and affiliate management
• Crafting monthly e-blast for users, corporate clients, and affiliates via Mailchimp.
• Designing digital content and print collateral via Adobe Illustrator.
• Organizing annual marketing calendar and sponsorship opportunities
• Establishing social media presence; creating & curating content via Buffer.
• Customer support via Zendesk for affiliate and corporate clients.
• Planning four national hospitality & transportation trade shows.
More about iCARS.
DOLAN LAW FIRM, Marketing Coordinator | Dec 2013 - May 2015
• Building current partnerships, renewing contracts and coordinating new relationships.
• Developing advertisements for eight publications, such as SF Examiner.
• Exhibiting at local bike and transport events, promoting road safety, building
our brand community.
LEARNIST, Marketing Content Coordinator | June 2013 -Nov 2013
• Researching and creating content for product and social media channels.
• Engaging with users for product feedback via executing email campaigns.
• Raised social media followers per month by 35% via Linkedin and Facebook
Leadership
ALPFA, Director of Marketing Board Member | Feb 2015 – Present
